Inkjet & Digital Printing

SCREEN Launches virtual showroom

Tuesday 20. January 2026 - SCREEN Europe has launched a new immersive Virtual Showroom as part of its redesigned website, offering a dynamic way to exploreits digital printing solutions.

As part of its ongoing initiative to modernise its digital presence, SCREEN Europe has launched an immersive Virtual Showroom, offering visitors a dynamic and interactive way to explore SCREEN’s digital printing solutions. 

Integrated into the recently redesigned SCREEN website, the Virtual Showroom reflects business’ growing influence as a leader in the global printing industry it expands across commercial printing, labels, and packaging applications by centring innovation and customer experience. 

An Immersive Digital Experience
At the heart of the Virtual Showroom is a fully rendered 3D environment that allows visitors to step inside SCREEN’s world of digital printing technology. Users can explore SCREEN’s inkjet presses in a visually engaging space, gaining a realistic sense of their scale and layout without leaving their desk.

Beyond its visual impact, the Virtual Showroom has been designed as a highly informative tool. Visitors can interact directly with the equipment on display, selecting individual presses to access detailed product information, videos, brochures, and application insights allowing users to navigate the same depth of information available on the rest of website even easier.

The experience also offers a preview of what visitors can expect when attending an in-person demonstration at the SCREEN Europe Inkjet Innovation Center, providing a digital introduction where users can look forward to collaborating with inkjet printing experts, test and optimise real-world production workflows. When ready, visitors can easily book their personalised demonstrations at the physical showroom making the transition from digital exploration to hands-on testing seamless, reinforcing its role as a practical decision-making tool. 

A Forward-Looking Organisation
The launch of the Virtual Showroom reflects the same mindset that drives everything at SCREEN from its printing equipment and workflow software to its organisational structure and customer partnerships. Just as SCREEN continues to apply advanced technology to improve print productivity, quality, and sustainability, it is equally committed to using digital innovation to enhance how customers engage with the company. 

By connecting technology, content, and storytelling in a single environment, SCREEN Europe has created a platform that helps customers better understand how each solution fits into their production goals and market challenges.