Finishing & Screen Printing

BOWE GROUP BECOMES NEW FCA FOOTBALL CLUB PARTNER

Friday 22. August 2025 - As part of the partnership, BOWE GROUP benefits from a strong TV presence from the advertising space on the pitch-side video displays. Thanks to the combination of the new secondary TV pitch-side video displays and the premium TV pitch-side video displays.

FC Augsburg (abbr. FCA) welcomes BOWE GROUP to its side as another strong, regionally based partner. The new partnership is initially set to run for two years through the 2025/26 and 2026/27 seasons.
BOWE was founded in Augsburg in 1945 by Max Böhler and Ferdinand Weber. Today, the company offers intelligent automation technologies and software solutions for internal logistics: from document and mail processing to conveyor and sorting technology, mobile robot transport as well as tracking and IoT software. Under the umbrella of the BOWE GROUP, the company unites its four divisions BOWE SYSTEC, BOWE IQ, BOWE MOVE and BOWE INTRALOGISTICS.
“We are very pleased to be working with a traditional Augsburg company. The BOWE GROUP stands for innovation and shares our love for the city of Augsburg. We would like to use our reach as a football club to support BOWE GROUP in further increasing its national brand awareness,” says Pierre Lemmermeyer, member of the Management Board at FC Augsburg.
BOWE GROUP Managing Director Joachim Koschier: “We are delighted to be able to associate our brand with such a strong team as FC Augsburg. Using the advertising measures at FCA, we are convinced that we will achieve our goals – in particular increasing awareness of our company and its visibility – in the short term.”
Stefan Kooss, Head of Human Resources at BOWE GROUP, particularly appreciates the strong regional presence that will benefit the company through its partnership with FC Augsburg: “FCA is very popular in the region and – just like us – always looking for new talents to strengthen its team.”
Simon Wortmann, Senior Director of SPORTFIVE, adds: “The eye-catching presence of the new LED Powerpack perimeter advertising displays at FC Augsburg offers BOWE GROUP the perfect advertising space to expand its national brand awareness in the relevant target group. The new FCA club partner is also using its quota of tickets for its employees as an internal measure for strengthening the group’s ties to the club.”