Inkjet & Digital Printing
Ricoh: Lets celebrate what we can so easily overlook
Tuesday 30. November 2021 - Its too easy, in the white heat of a typically busy day - taking, printing, and fulfilling orders - to forget the importance of what you are doing. Take a step back and reflect on the fact that you are a vital cog in a chain that generates demand, new business, wealth, and contentment.
By John Blyth, Marketing & Communications Manager, Graphic Communications Group, Ricoh Europe
Print. You are immersed in it. Its probably literally all around you right now. Its what you spend all day managing, coordinating, scheduling, and, I can imagine, much of the night dreaming about.
Yet a recent online interview has an important message for most of us, certainly for those of you who live and breathe print as you run your professional print businesses.
Its a simple one: dont lose sight of what a wonderful communications medium print is.
Its too easy, in the white heat of a typically busy day – taking, printing, and fulfilling orders – to forget the importance of what you are doing. Take a step back and reflect on the fact that you are a vital cog in a chain that ultimately generates demand, new business, wealth, and contentment.
The interview I referred to was between Ube Jelluma, MD of Print Power in Europe, an organisation dedicated to evangelising the medium of print to brand owners and their agencies and Eef de Ridder, Ricoh Europes Vice President of Graphic Communications.
Ulbe showed Eef some fresh examples of print, drawing attention to how they met the needs of the brands behind them. A Nespresso DM piece and various supermarket magazines illustrated important points about personalisation boosting effectiveness, and quick links to e-commerce platforms enabling print to become highly accountable.
The main, overriding point, though, was that print can be an outstandingly effective communication medium, a vital resource, especially when harnessed to digital marketing techniques.
We all would do well to remember and cherish this thought – and proudly spread the message at every opportunity