Successful start to trade fair for Koenig & Bauer
Monday 28. June 2021 - On June 23, the opening day of the China Print trade fair in Beijing, the worldwide launch of the new Rapida 105 took place on the Koenig & Bauer stand. More than 150 guests attended the first presentation of the press.
More than 1,000 others followed the launch via livestream. Koenig & Bauer will be showcasing the latest printing technology at the trade show until June 27, presenting its new look on an area of over 1,000 m2. The stand has already captivated many visitors on the first days of the trade show.
In his recorded speech, Dr. Andreas Pleßke, CEO of Koenig & Bauer, welcomed the guests and emphasized: “Koenig & Bauer sees China as one of the most important markets worldwide with a promising future.” Ralf Sammeck, Koenig & Bauer’s Sheetfed segment president and CDO, and Dietmar Heyduck, senior vice president sales, presented the new Rapida 105 generation to the guests in the form of video inserts. Ralf Sammeck explained “that with the new sheetfed generation, users are not only investing in cutting-edge technology that is 100 percent developed and produced in Germany, but also securing a competitive edge that will take their business success to the next level.”
Latest technology for users in China and worldwide
Walter Zehner, CEO of Koenig & Bauer Greater China, warmly welcomed the guests and acknowledged the support of Chinese print customers for Koenig & Bauer over the past decades. He was pleased to say, “Our market in China is so important to Koenig & Bauer that the global launch of the Rapida 105 could take place here.”
The first live demonstration of the new generation Rapida 105 was presented by Lianbiao Wang, general manager of sales at Koenig & Bauer China. The new press is not only more flexible than ever before, it also features a wide range of design and technology solutions. It shares the technology platform with its two sister presses, the Rapida 106 and the makeready world champion Rapida 106 X.
Digital exhibition area with further highlights
The digital exhibition area is another focal point and attracted many visitors. Koenig & Bauer is showing a scale model of its upcoming VariJET 106 digital press for folding carton printing with optional inline finishing modules. Several print samples from the first producing press are shown to customers, who are unanimous in their appreciation of the press concept and the print quality achieved.
Visitors are also positively impressed by the wide range of digitization and service concepts, which help to deliver a completely new experience in using Koenig & Bauer technology.
On the first day of the show, several Chinese printers signed contracts with Koenig & Bauer. Dongguan Siyu Packaging purchased a Rapida 145 in the five-color version. Shenyang Jixing United Packaging invested in a Rapida 164 with five colors, coater and extended delivery to boost its capacity for producing color folding cartons. Dongguan Dongyi Printing Company ordered a six-color Rapida 164 with coater. Koenig & Bauer expects to receive further orders in all format classes during the following days of the trade show and in post-show business.