Inkjet & Digital Printing
New appointments support Screen Europes expansion in digital print market in Benelux
Thursday 10. December 2020 - Inkjet manufacturer Screen Europe is supporting its steady growth in the European market for digital industrial printers with the appointment of Martijn van den Broek as Regional Sales Manager Benelux and Taishi Motoshige as Marketing Director Europe.
As a world leader in digital label and commercial printing technology, Screen is experiencing strong growth across Europe. Its sales in Germany, Europe’s biggest economy, for instance, have quadrupled over the past three years. Now, it aims to build on this success with further expansion in other European markets, including its home Benelux region.
“With his long experience in the business and in-depth knowledge of Screen’s innovative technology, Martijn is the right person to drive expansion of our client base in Belgium and the Netherlands. He has a deep understanding of what customers need, an extensive network, and knows how our advanced digital printers can help print companies achieve their objectives in today’s challenging market,” says Bui Burke, Senior VP Sales at Screen Europe.
“With his proven marketing skills, Taishi has contributed to our expansion in Europe since he joined Screen Europe’s headquarters in 2019. He will now drive our marketing strategy with energy and expertise in his new role as Marketing Director,” Burke adds.
Martijn van den Broek has been with Screen for around 20 years in various roles in international sales, product management and marketing. In his new role as Regional Sales Manager Benelux, he’ll be responsible for sales of both Screen Truepress Jet label and commercial high-speed inkjet printing platforms. He will work alongside and gradually take over the role of Area Director Frans Kops, who will retire in late March after a long career at Screen Europe. Martijn will also support sales of Screen’s new flexible packaging inkjet solution. He is Dutch and holds a degree in Economics from the University of Amsterdam.
Taishi Motoshige joined Screen in 2014. In 2019, he moved from the Screen headquarters in Kyoto to its European operation, where he became Manager of Sales and Operations Coordinator. As well as his role as Marketing Director, Taishi will be responsible for managing the Screen Technology Center in Amstelveen. Taishi Motoshige is a Japanese national and holds a degree in Western history from Keio University.