SGI Dubai 2019 is not only colorful but has the right color

Wednesday 22. August 2018 - Color Management is a must for each market participant in the print industry to achieve the best results.

SGI Dubai 2019 show, the biggest and most comprehensive exhibition catering not only to the signage and textile printing markets in the region and beyond, is happy to announce that a host of prepress vendors will be participating at the show at the World Trade Center.
Design is innovation. It means creating something new that will attract the consumer to interest himself for a certain product. Print service providers shall bring this product to life by employing their best tools. While within the traditional screen printing and other technologies, where workflow is mainly manual, not much can be streamlined, it is different for the digital world. All those large format printers want to be fed with the right data in order to manufacture a product that is not only beautiful and stunning but whose colors are as accurate as possible.
For this, a reliable workflow has to be established that reflects the high quality of the designs. In should be integrating seamlessly and without loss of data. As in today’s global environment companies are not only acting locally but regional and worldwide, those design data that are arriving at the print shop to be printed have to adhere to certain standards, whereby each time the “right” color has to be achieved.
Especially global campaigns from worldwide available brands are quite often posing an issue: Can each participating print service provider achieve the same color? Yes, sure he can. However, it requires accurate color management at each print site. And even if and when local campaigns are printed at one site only, color management is a must.
Nowadays special color management software that integrates into most workflows is available. In addition, several RIP-software also offers certain color management functionality. All these, via profiles, can be embedded and enable the print service provider and its equipment o adhere to standards such as ISO, Fogra, GrayCol and many others.
What this means for print service providers and what should be done? When printing with digital printers, a fully digital workflow is required and should be established. Existing workflows or parts of workflows can be integrated in order to achieve a high degree of automation but also to “print the right color at the right spot”. Thus beautiful and color accurate products are produced.
SGI Dubai 2019 will take place from January 13 – 15, 2019 at the World Trade Center in Dubai (UAE).
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