LFP - Large-Format-Printing
CBS Outdoor Rebrands To OUTFRONT Media
Wednesday 26. November 2014 - Stock begins trading under the ticker symbol "OUT"
New online presence launches at www.OUTFRONTmedia.com
CBS Outdoor Americas Inc. (NYSE: CBSO) announced today that it has rebranded to OUTFRONT Media Inc. (NYSE: OUT).
“It’s an exciting day for our Company and our shareholders, as we close the book on our separation from CBS Corporation and begin our life as a fully independent company,” said Jeremy Male, Chairman & Chief Executive Officer. “In cities and towns across the U.S., we’ve already rebranded 70,000 displays with our bold new OUTFRONT logo, and today we launched our new website, OUTFRONTmedia.com. This new brand clearly defines our position as being out front with technology, out front in thought leadership and, importantly, putting our advertisers out front in prime locations to reach their target audiences.”
Today is also the record date for the previously announced special dividend of approximately $547.7 million, or $4.56 per share, which is the last substantive step in the Company’s REIT conversion. The Company believes that a REIT structure, together with the attractive organic and external growth opportunities in the out-of-home industry, will create long-term value for shareholders.