Business News

Valpak Announces New Franchisee in Acadiana, Louisiana

Wednesday 08. October 2014 - Local Entrepreneur and First-Time Franchisee Brings Savings to Businesses and Residents

Valpak, a leader in local print and digital coupons, announced today that Tana Moss has acquired the Valpak of Acadiana, La. territory. While new to the Valpak family, Moss comes to Valpak with 18 years of sales experience. With this territory, she will mail Valpak’s signature blue envelope to nearly 160,000 homes in in the Lafayette and Iberia parishes. Several additional parishes totaling 40,000 homes will be added to the roster in the coming months.
“I am thrilled to join the Valpak network and look forward to using my sales and management experience to offer Acadiana businesses advertising and marketing solutions that help them realize growth,” said Moss, Valpak of Acadiana franchisee. “When I learned of the opportunity to own the Valpak of Acadiana, I jumped at the chance and am eager to bring savings and value to residents throughout the community.”
Prior to making the move to Valpak, Moss spent almost two decades with Yellow Pages, working in sales, sales training and sales management. As a first-time entrepreneur, Moss was looking for an opportunity to lead a sales team of her own while utilizing the skills she’s developed over the last several years. Moss strongly supports the Valpak brand and hopes to have a hand in creating future growth for the company.
“Tana not only brings in-depth sales and management expertise to Valpak, she is passionate about the brand and understands the value it can bring both business owners and shoppers,” said Greg Courchane, Valpak’s director of franchise sales. “We are confident that she will carry on the success of the Acadiana territory and look forward to watching the territory grow in the coming years.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.