Business News

Experienced Entrepreneur and Publisher Assumes Ownership of Valpak of Southeast Wisconsin

Wednesday 16. July 2014 - Kevin Ford Brings Savings to Businesses and Residents Valpak, a leader in local print and digital coupons, announced today that Kevin Ford has acquired the Valpak of Southeast Wisconsin territory. Ford brings three decades of publishing, sales and advertising experience to his new venture with Valpak. Ford and his team of sales people recently sent out their first Valpak signature blue envelope to nearly 440,000 homes in the Greater Milwaukee, Racine and Kenosha areas.

“I am excited to utilize my past experience in publishing and advertising sales to bring businesses throughout the community Valpak’s unique print and digital advertising solutions,” said Ford, Valpak of Southeast Wisconsin franchisee. “As a first-time franchisee, I was drawn to Valpak because of the resources made available and their proven business model; it’s like having a roadmap for success!” Ford’s entire career has been built around the publishing industry. He began as a magazine advertising sales representative and worked his way up to publisher. Following that, Ford opened his own publishing company and built the business over the past 12 years before signing on with Valpak. Ford was familiar with the Valpak brand and knew owning his own franchise was a natural next step. “Kevin brings over three decades of experience and knowledge to his Valpak franchise,” said Greg Courchane, Valpak’s director of franchise sales. “We are confident that he will grow the Southeast Wisconsin Valpak territory to include new local businesses and offer savings to residents of the communities they serve.” A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go. Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.