Prepress
Moving into a digital future
Wednesday 20. August 2014 - ppi Media to present solutions for digital publishing at dmexco
Smartphones, tablets, digital media channels and news apps have become an indispensable part of our news landscape. Publishers, therefore, need to find new ways to present their readers with the content they require, as well as tap new target groups and create added value. At dmexco, the leading trade fair and conference for digital marketing, ppi Media, together with Digital Collections, will be presenting innovative products and workflow solutions for digital publishing at Booth D-22 in Hall 6 from September 10-11, 2014 in Cologne.
Print is the core business of most daily newspapers and magazines, yet publishers have long since been aware of the benefits of the digital media: extended editorial deadlines, an almost endless amount of space for images, videos and interaction, plus additional ad spaces available for purchasing. No publisher nowadays can do without a digital news service. Serving the many different media channels in print and on the web is, however, a real challenge. At dmexco 2014 in Cologne, ppi Media, the Hamburg-based software specialist, and its partner Digital Collections, will jointly present products for multi-channel publishing which, due to their high level of automation, enable content for print, online and mobile to be created efficiently, yet individually.
Publishing on all channels
At Booth D-22 in Hall 6, ppi Media will be presenting its web-based ad manager AdX, which plans and schedules advertising material and controls campaigns. With the AdX Sales App, ad sales staff can view available ad spaces at a glance on site at the customer’s. Content-X, a joint editorial system developed by ppi Media and Digital Collections, together with its modules CX digital and CX planner, is the ideal tool for publishing images, texts or videos on all output channels. Content is processed and output for print products, digital channels, as well as for smartphones and tablets. Together with ppi Media’s analytics solutions, publishers can now develop new business models and implement a new digital monetarization approach.
Creativity meets know-how
The operator of dmexco is expecting approx. 800 exhibitors and 27,000 national and international guests from the digital marketing, media & information, ICT and consumer electronics sectors, as well as creative, advertising and full service agencies. The seminars, conferences and workshops will focus on marketing, the media, advertising and technology. Hundreds of speakers from all over the world, creative startups, the biggest advertisers and most successful digital brands will all meet at dmexco.