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Miles 33 publishing suite now serves two million pages per day to smartphones and tablets

Thursday 26. June 2014 - Miles 33 is proud to report outstanding success of the cloud-based mobile publishing systems of its VirtualCom Interactive publishing system division.

VirtualCom Interactive, acquired by Miles 33 in November 2013, develops highly innovative mobile publishing systems for newspapers and magazines. VirtualNewspaper, the flagship ePaper product, already dominates the highly competitive Italian newspaper market and is steadily seeing growing success in other parts of Europe, South East Asia, UK and the US.

Recently, OVH, the world’s number 3 cloud hosting company featured the mobile suite during the OVH Global Tour. The tour, which promotes the benefits of moving operations into cloud-based solutions, used VirtualNewspaper as an example of achieving success at a global level.

The case study showed how VirtualNewspaper serves over 2 million newspaper pages per day, proving that digital presentation of news content is highly popular with readers. The cloud-based publishing system delivers these page views to a mixture of iOS, Android, Windows 8, HTML5 and SmartTV platforms, covering the full gamut of mobile devices available today enabling a real solution for publishers that have a “Content Anywhere” mindset.

A key factor in the success of the mobile publishing suite lies in the extensive monetization options available in the software. It is notoriously hard to monetize news delivered to mobile devices and no “silver bullet” exists that can assure ROI for everyone, in each market. It is essential therefore that publishers have the means to implement marketing strategies that fit THEIR audience, tailoring their mobile content offerings to local market needs. The Miles 33 mobile publishing suite delivers that with monetization tools that cover selling subscriptions (optionally bundled with print), serving ads, targeted at specific devices, selling sponsored by campaigns and many others.