Inkjet & Digital Printing

3D Systems and Hasbro Agree To Co-Venture and Mainstream 3D Printing Play Experiences For Children

Monday 10. March 2014 - Companies plan to exclusively co-develop and commercialize innovative play printers and platforms later this year

Alliance leverages entirety of Hasbro’s world-renowned brands and retail presence with 3DS’s powerful 3D printing portfolio to redefine play
3D Systems (NYSE:DDD) and global branded play company, Hasbro, Inc. (NASDAQ:HAS) today announced their intent to co-develop, co-venture and deliver new immersive, creative play experiences powered by 3D printing for children and their families later this year. This partnership combines Hasbro’s world-renowned portfolio of consumer brands, extensive play expertise and retail reach with 3DS’ powerful portfolio of 3D printing products, platforms and perceptual devices to mainstream new and innovative play and co-creation experiences at home and online.
“We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we’re excited to work with 3D Systems, a recognized industry leader in this space,” said Hasbro President & CEO Brian Goldner.
“We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing,” said Avi Reichental, President and CEO, 3DS.