Business News

Print vs. Digital: Investor Relations Study Looks At Annual Report Production

Thursday 20. February 2014 - Print not dead for shareholder communications

Each spring, public companies expend great energy producing their annual reports for shareholders. In the past few years, environmental awareness of excess printing and online alternatives has changed what many companies produce. Our recent Investor Relations benchmarking study asked public companies about their 2014 plans annual reports.
— Only 28.9% of respondents expect to produce a full color annual report.
In addition to financial reports, these types of reports include
marketing-based content: photographs, colorful charts and product
descriptions
— 41.3% expect to produce a “10-K wrap.” Generally, this style includes a
full color cover with one or two pages of non-financial content,
including a CEO letter to shareholders. These pages are “wrapped” around
the complete 10-K printing, which is only printed in black ink.