Inkjet & Digital Printing

Well-Balanced Vegan Nutrition Made Easy

Tuesday 11. February 2014 - Make informed choices in relation to consumed food products thanks to Primera's labeling solutions

Since the success of Jonathan Safran Foer’s “Eating Animals” consumers question critically what they eat. And the number of vegetarian and vegans increases daily. This proves a study by the university Hohenheim in Germany: “The percentage of vegetarians in Germany (only citizens older than 18 years are counted) is about 3.5 %. Only a very small group of less than 0.5 % ‘lives’ vegan. Compared to a previous representative survey (…) thus the percentage of vegetarians has approximately doubled.” This change in healthy diet is reflected at this year’s Biofach as the fair picked “vegan” as one of its main topics. Especially as this group of consumers presents new challenges for food producers regarding product packaging and labeling.
To learn more about these new challenges and requirements, Primera did some research and talked to people that embrace the vegan way of life. One often mentioned challenge is that many ingredients are only listed with their E-numbers, which hardly anybody know by heard. Furthermore, vegan groceries are normally produced in smaller quantities. Considering that the minimum order requirement for offset-printed labels is significantly higher than those production quantities, vegan products are often labeled incompletely or unprofessionally. Quite often vegan living consumers have no other choice but to ask each and every food producer for a detailed list of ingredients of each and every product, e.g. if a certain wine was clarified using gelatin or not. The European Union is trying to gain a certain level of consistency by implementing several new regulations.
That would also be beneficial for food producers and importers as recent studies have shown that the readability of information is a key factor to the consumer’s purchasing decision. Label printers by manufacturer Primera Technology, Inc. with their high-resolution print engine offer the perfect solution. The desktop printer LX900e with a print resolution of up to 4800 dpi allows professional printing of individual full-color labels and therefore enables you to respond quickly to customer needs. By using the LX900e Color Label Printer vegan products can be labeled almost effortlessly with the Vegan Flower – the trademark of the Vegan Society – and are then easily recognizable as vegan food, which immensely simplifies the daily life of vegan-living people.
In addition, the Vegan Flower can be accentuated by imprinting the trademark with green foil using Primera’s FX400e Foil Printer, emphasizing the high quality and value of each product.
In order to introduce food producer and importers to the range of possible applications of a fast and easy label production Primera will be exhibiting for the fifth time now at Biofach. The company will be presenting its label equipment such as the LX900e inkjet printer on its booth # 624 in hall 7. Primera employees will happily inform visitors about Primera’s product range, the wide range of label material and their different usability.