Prepress
Online Ads: NWZ opts for ppi Media
Wednesday 29. January 2014 - AdX Online ensures secure revision and automates processes
Integrated booking, scheduling, delivery and billing processes now for online ads as well: from March 2014, Nordwest-Zeitung (NWZ) will use ppi Media’s AdX Online to ensure that these processes run smoothly. In future, using the close interaction that AdX creates between the ad booking system SAP IS-M/AM and the two DFP ad servers, NWZ will have an absolutely secure revision process. A common order number and identical data make it possible to track the ad at any time: how it was scheduled, when and how long it was delivered.
A further advantage of automating NWZ’s ad management process is the increased efficiency with which the growing volume of online ads can be managed using the same number of employees, whereby the workflow component in AdX also improves communication between the departments involved by automatically forwarding the production status via email to the responsible members of staff.
Basic installation in record time
What is particularly notable about this project is how fast the basic installation of AdX was carried out at NWZ, something that makes Claus Harders, Senior Vice President of Customer Projects at ppi Media, especially happy: “Thanks to the exceptional collaboration with Nordwest-Zeitung and the media system partner MSP, the basic installation of AdX and the interfaces to SAP IS-M/AM and the DFP ad server was carried out in just six days. We then ran a specification workshop based on this. That’s an absolute record!”