Packaging

Launching the next generation cartonboard

Thursday 14. November 2013 - The current generation cartonboard from BillerudKorsnäs already delivers on the stringent requirements of upmarket packaging solutions. But extensive remodelling of the board machine has opened up possibilities to tweak the properties of the high-performance cartonboard material further, especially in terms of appearance and printability.

“It is more than just a general upgrade,” says Magnus Levinsson, Business Segment Director Cartonboard, BillerudKorsnäs. “This is the next generation cartonboard, one that sets new standards for printability. We have made the print surface more even and applied a triple coating. This contributes to reduced white top mottling and improved colour printing. You get more even print, more vibrant colour, a wider colour gamut and more life-like colour reproduction. Furthermore, the new cartonboards offer improved quality consistency, which means that you can expect excellent results at all times.”
BillerudKorsnäs offers a range of four highly specialized cartonboard grades, appreciated by brand owners in market segments such as luxury beverages, fine foods, perfume, chocolate and health&beauty products.
BillerudKorsnäs White is the company’s flagship cartonboard – a first choice for luxury brands for its unique combination of strength, shapeability and printability.
BillerudKorsnäs Artisan is a modern lightweight cartonboard with an interesting, silky-smooth surface, for quality printability as well as a nice haptic experience.
BillerudKorsnäs Carry is an immensely strong cartonboard that offers good protection of heavy content. It is highly suitable for package windows and designs for hanging or handles.
BillerudKorsnäs Light is an ideal material for dry, chilled or frozen foods. It is moisture-proof and extremely pure, no effect on taste or smell.
“The launch is a big, complex process, that also includes grammage extensions,” says Levinsson. “The new product benefits will be most apparent in Carry and Light. Besides the improved properties, the remodelling of the board machine ensures increased capacity.”