Prepress
ppi Media looks back at a successful World Publishing Expo 2013
Friday 18. October 2013 - Cross-media publishing was the main focus at this year's trade fair
Norbert Ohl, COO of ppi Media, is absolutely certain that “The newspaper, as a business model, will continue to be successful, even though the digital media channels, too, are increasingly supplied with high quality content. As a software service provider, our main focus in the last few years has been to develop strategies and solutions for digital publishing. At the World Publishing Expo, we presented solutions such as Content-X, AdX, a digital strategy, multichannel publishing and workshop programs. Three orders and overwhelming positive feedback from those who visited our stand have strengthened our confidence in our products.”
At the trade fair, which was held in Berlin from October 7-9, 2013, ppi Media presented software and services which assist media companies in implementing and automating digital strategies. At the World Publishing Expo, there was a clear trend towards streamlined and flexible cross-media solutions in all areas of publishing. At ppi Media’s stand, visitors showed great interest in the editorial system Content-X. The Standard in Nairobi, Kenya, and the German mediaprint infoverlag in Mering commissioned ppi Media on the first day to install its solution for creating and delivering content to different media channels. In 2013 alone, ppi Media has already received six orders for the editorial solution from various customers. More and more magazines, corporate publishers and daily newspapers now use Content-X in their editorial departments.
Multichannel publishing with CX digital
A further highlight at ppi Media’s stand was CX digital. The platform for multichannel publishing enables media companies to publish a digital newspaper edition or magazine with interactive content on smartphones and tablets both quickly and cheaply. CX digital has already been successfully installed at several publishing companies in the US. And the first customer in Germany, the Lippische Landes-Zeitung, will go live this year. CX digital offers publishers a transaction-based billing solution with minimal initial investment. CX digital, which can be combined with any editorial system, is the perfect foundation for a successful business model.
Ads with AdX
Apart from editorial systems, cross-media ad management for publishers is steadily gaining importance. In the digital media especially, many jobs at the publishing house are still done manually. With AdX, ppi Media makes the ad workflow more transparent and simpler for all media channels. “In practice, our customers have been able to optimize their workflow for online banners significantly. The Südkurier in Constance, for instance, achieves time savings of over 80% with complex banners,” says Norbert Ohl.
All in all, ppi Media is very satisfied with the World Publishing Expo 2013. “Our stand was very well visited on all three days and we were able to sign three contracts with new customers. Our role as a supplier of multimedia solutions has been clearly accepted,” says Christian Finder, Head of International Sales and responsible for the World Publishing Expo at ppi Media, summing up the trade fair.