Prepress

ppi Media enters the market in Kenia

Wednesday 09. October 2013 - The Standard opts for comprehensive workflow solutions

On October 7, 2013, the Standard Group in Nairobi, Kenya, commissioned ppi Media to install a wide range of solutions for its planning, production, ad and editorial workflows. The contract was signed by Sam Shollei, CEO of The Standard, at the World Publishing Expo.
Boasting a market share of 30%, The Standard is the largest and most influential daily newspaper in Kenya. Apart from the print edition, a large number of online, mobile, broadcast and TV products are also available to news consumers. The decision by the management at The Standard to install ppi Media’s solutions will see many manual processes replaced by automated workflows. For the print edition, Robert Toroitich, CIO of The Standard, will back tested, proven market solutions. In the digital sector especially, The Standard has already set benchmarks and, with AdX, which will integrate both the ad management system SAP IS-M/AM and the ad server, and Content-X, ppi Media’s solution for creating cross-media editorial content, it will create an even more streamlined, efficient workflow. “Our goal is to inform, educate and entertain people with high-quality content on all media channels. With its highly integrated workflow solultions, ppi Media offers maximum automation in all areas of the workflow.”
The new workflow
The Standard will install solutions by ppi Media from planning to multichannel delivery. PlanPag, together with its integrated classified ad pagination system AdPag, ad reservation system AdDispo and page assembly system ProPag, will be responsible for planning and producing the print edition of the daily newspaper. AdX will manage all the ads, including bi-directional interfaces to SAP IS-M/AM and the ad server, for digital output channels. With mediaPreflight, The Standard has opted for a cross-media preflight solution which checks content according to the publisher’s requirements for a specific medium. The editorial department will also receive a cross-media tool. Content-X, ppi Media’s editorial system, is based on InDesign, enabling users to create and deliver cross-media content to different media channels.
ppi Media at the World Publishing Expo
At the World Publishing Expo in Berlin, ppi Media will be presenting software solutions for print and multichannel workflows from October 7-9, 2013, at Stand 200, Hall 1.2.