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Ricoh and BizSciences to demonstrate Precision Marketing Solutions at Loyalty World 2013

Wednesday 18. September 2013 - Ricoh and BizSciences LLC will be showcasing Mobile CRM, Loyalty and Predictive Analytics (Precision Marketing) solutions together at Loyalty World 2013 at the Business Design Centre, London, on the 16th and 17th of September 2013.

Ricoh and BizSciences have been strategic partners for two years and have already provided a range of integrated Precision Marketing solutions to clients across multiple industry verticals, including banking, insurance and retail. These Precision Marketing solutions have enabled companies to not only analyse, select and precisely target their consumers, but also act as a source of relevant, personal information which can generate high response and conversion rates.
Thomas Haas, Principal for Precision Marketing at Ricoh says “Today’s customers are looking for strong one-stop shop solutions, including data analytics, dynamic document composition, multi-channel output management and campaign reporting, to create truly relevant pieces of customer communication. Our participation in Loyalty World 2013 underlines the importance of the new professional services that Ricoh has recently developed for both larger customers (e.g. banks) and print service providers. It’s also a good opportunity to highlight our strategic alliances in this area.”
Sri Raghavan, founder and owner of BizSciences states: “Ricoh’s marketing know-how and knowledge about document composition and cross-media coupled with the technical and data-analytical expertise that BizSciences brings is a very unique and attractive proposition to the market. It will enable customers to create what we believe is a very personal experience with their consumers and offers a great return on their marketing investment. For example, we can predict the likelihood of consumers buying a product or service or we can predict which consumers are likely to end their relationship with a company. This enables our customers to take targeted pro-active action.”
At the show, Biz Sciences LLC will also be showcasing Pointize, a Next Generation Mobile CRM and Loyalty service that allows brands to build their customer loyalty solutions. Brands using the Pointize platform can also use Brand Collaborator, which enables them to collaborate with other similar and non-competing brands to realise benefits through both customer engagement and customer acquisition.
“Pointize delivers Precision Marketing capabilities via state of the art Mobile CRM technology,” states Lee Gallagher, Author of ‘Precision Marketing: Maximising Revenue Through Relevance’. “Pointize provides a much needed, affordable cloud platform that synchronises affinity programs and helps create loyalty memberships and rewards programs. It also means brands can experiment with a variety of mobile marketing programs through mobile coupons, sweepstakes, Mcommerce and gamification through its brilliant mobile and web apps.”
At the show, Ricoh and BizSciences will demonstrate their solutions and will explain the process to implementing a successful Precision Marketing campaign. To support customers who want to start the Precision Marketing journey, Ricoh has also developed standardised workshops and pilot programs which can be implemented without any need to invest in software, education and workforce.