Finishing & Screen Printing

Bell and Howell Direct Mail Sorter Debuts at PRINT 13

Monday 16. September 2013 - The New Criterion Apex DM Mail Sorter Easily Handles Slick, Glossy, Tall and Other Hard-To-Process Mail, Enabling Greater Revenue Opportunities

Bell and Howell, a leading global provider of multi-channel communications solutions for print, Web and mobile delivery, today announced the availability of the new Criterion Apex DM sorter featuring upgrades to the core Criterion technology, allowing mailers to gain new revenue streams by sorting notoriously difficult direct mailpieces. The Criterion Apex DM system will be featured in booth 2614 through Sept. 12 at the PRINT 13 tradeshow in Chicago.
“Until recently, it was not efficient to attempt sorting certain types of difficult-to-handle mailpiece designs, even though there were substantial postage savings available,” noted Mike Swift, Vice President, Business Development and Sorting Solutions. “By adding core technology upgrades to our Criterion Apex system, we’ve expanded its capability to include mail that is more typical in off-press environments, glossy, tall, stitched, tabbed or has other characteristics that would make it difficult, if not impossible, to run on most traditional mail sorters.”
Core technology upgrades include guides throughout the system that support mailpieces above the maximum specified height for letters. The bin has also been improved in various areas, including a new diverter mechanism and bin paddle.
Swift continued, “The Criterion Apex DM can be configured with an optional metal detector, doubles detector, height detector, indicia detector and thickness detector to further assure quality and integrity. And with our Digital Co-mingle software-suite, we’ve created a solution that helps mailers manage their entire postage optimization workflow, from data through final sorting, with maximum efficiency.”
The Bell and Howell Criterion Apex DM sorter will be sorting direct mailpieces in booth 2614 at the PRINT 13 tradeshow.