Prepress

Russmedia expands editorial workflow to East European subsidiaries

Wednesday 07. August 2013 - Significant cost savings using InDesign server and Content-X

The international media company Russmedia, based in Vorarlberg, Austria, integrated its subsidiaries in Hungary and Romania in its media-neutral editorial workflow with ppi Media’s Content-X on July 15, 2013.
“In a newspaper market such as Eastern Europe, an efficient newspaper production is of utmost importance. Streamlined, automated processes, from planning to the finished product, are absolutely essential,” said Peter Zehrer, Technical Prepress Manager at Russmedia. ppi Media’s innovative CX planner, which will be used to plan editions at the subsidiaries, will reduce planning to the essential functions. “With CX planner, it’s easy and inexpensive to create editions, leave document handling to the system and use the entire range of Content-X functions”, explains Dr. Sabine Jähmlich, Vice President of Customer Projects at ppi Media. Apart from being media-neutral, Content-X seamlessly integrates the InDesign server as well. Even without installing InDesign on their clients, editors can view a preview of their articles in the page layout while they are writing in the web-based DC-X Story Editor. The article previews, generated every time an article is saved, are integrated in the DC-X Story Editor. All that is required is internet access. Freelance editors or correspondents can also easily be integrated in the editorial workflow, enabling them to benefit from the previews as well.
In Vorarlberg, the management is so impressed by this editorial workflow that, along with its subsidiaries in Hungary and Romania, it will also install the new workflow at its main newspaper, the Vorarlberger Nachrichten. Its multiuser environment and display of different workflow variations – text before layout, layout before text, text and layout, as well as print before digital and digital before print – are powerful arguments for installing the Content-X workflow.
Content-X
Further information on the installation of Content-X at Russmedia can be found in the case study entitled “Editorial workflow for all media channels”.