Inkjet & Digital Printing

Business Smart(TM) Series Color Inkjet All-In-Ones From Brother(TM) Wins Design Award, Expands To Offer More Options For Small Business Owners

Thursday 16. May 2013 - New Ground-breaking, Business Smart(TM) Series Now Includes Budget-friendly Entry Model and Higher Print Volume Model with Automatic Single-Pass Duplex Capability

Brother International Corporation, a leader in small business technology, today announced the expansion of its Business Smart(TM) Series color inkjet all-in-ones to offer more choices to small businesses who desire a sleek, compact design without compromising on speed, reliability or low printing costs.
On the heels of its flagship model MFC-J4510DW winning a 2013 iF Gold Award for Product Design^ — for its innovative design that includes new landscape print technology and an intuitive user interface — Brother is expanding its Business Smart(TM) Series. The line now includes five models (MFC-J4310DW, MFC-J4410DW, MFC-J4510DW, MFC-J4610DW and MFC-J4710DW), ensuring small businesses and offices can find a Business Smart(TM) Series inkjet all-in-one to match their business needs and budgets.
The entry model (MFC-J4310DW) offers the same suite of features the series is known for, such as its innovative design for a smallest in-class footprint(1), fast print speeds, low cost printing, up to 11″x17″ printing, and duplex printing capabilities, making it perfect for a small office/home office with lower print volumes, an occasional need for scanning, copying and faxing and limited desk space. For businesses with a higher print volume and a need for advanced productivity, the MFC-J4710DW introduces features that help increase operational efficiencies in day-to-day business, including a 400-sheet paper capacity(7) for higher volume printing as well as single-pass, duplex (two-sided) scanning/copying capabilities.(5) The entire series features wireless networking and mobile device printing capabilities(6) to easily connect and print from virtually any computer, laptop or mobile device. Additionally, all models in the Business Smart(TM) series feature an easy-to-use TouchScreen display at either 1.8″ (MFC-J4310DW, MFC-J4410DW, MFC-J4610DW) or 3.7″ (MFC-J4510DW, MFC-J4710DW) for intuitive control and clear display for all commands, as well as a TouchPanel that only shows the keys you need.
“We are pleased to expand our offering of the award-winning Business Smart(TM) Series to give small businesses even more options in selecting an easy-to-use color inkjet all-in-one,” said Marie Le, Brother Director of Marketing for color inkjet products. “At the same time, every model features the series’ Landscape Print Technology, allowing for a 35% smaller footprint than competing models(1), fast print speed and low cost printing, all in a machine that prints up to 11″x17″ documents.”
The Brother Business Smart Series, first introduced in late 2012, offers small business owners a no-compromise solution for their printing, scanning, copying and faxing. Traditionally the printer selection process had required tradeoffs. For a fast machine, users had to sacrifice on size. To get a compact machine, many advanced features and low cost printing typically had to be sacrificed. Through its innovative Landscape Print Technology, models in the Business Smart Series offer users the ultimate combination of fast print speeds( )up to 20 ppm black and 18ppm color(3), low cost printing and the ability to print up to 11″x17″ – which is roughly the same size as the unit’s footprint. The Business Smart Series inkjets, like all other Brother products, offer free phone support for the life of the machine.
Models in the Brother Business Smart Series range in price from $169 – $249, and are now available nationwide.