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New “Smart Books” link print to digital content

Wednesday 03. April 2013 - Publications International, Ltd. combines print books with interactive content using QR code technology

QR codes are everywhere from kids’ menus to the roof of Facebook’s new headquarters building. Providing instant access to games and information, QR codes have a magnetic attraction for kids, the target audience for Smart Books from Publications International, Ltd. (PIL).
Smart Books provide a unique link between print and digital information. Fact-packed pages encourage kids to dive in and browse. QR codes on every page expand the learning experience with videos, quizzes, and games. Kids get plenty of homework help in a Smart Book, but they’ll also have fun encountering amazing animals, roadside attractions, local music, cool inventions, interesting customs, and more. They will meet famous people and world leaders, see major events unfold, and gain a unique view of the world and universe around them.
Each Smart Book features an assortment of more than 200 videos, puzzles, quizzes, and more. All you need is a smart phone or tablet with a QR code reader installed. You can use the book anywhere that you have a connection to a network. The book can be enjoyed with or without a QR code reader.
Smart Books: STATES is now available. More Smart Books to follow include PRESIDENTS, SPACE, and THE WORLD. Each book has more than 200 QR codes that link to unique sites hosted by Publications International. Scanning a code might take you surfing at Oahu or mushing the Iditarod in Alaska. You’ll hear Lincoln at Gettysburg, visit the Nixon White House the day Elvis visited, join an Apollo mission, and explore a Mayan ruin in Mexico.