Consumables

Neschen at the Grafische Vakbeurs 2013: Stand 547

Thursday 27. December 2012 - Neschen's decorative game of dice

An “Application Cube” as a testing ground for visitors
Once again, Neschen AG is present at the Grafische Vakbeurs & Vakbeurs Sign 2013 with its own stand (547) (Gorinchem/The Netherlands, 22-24.01.2013). A special “Application Cube”, with four different surfaces on which visitors can try out products for themselves, makes this a very special event.
At the Grafische Vakbeurs, the Bückeburg coating specialist is showing its prize-winning products “solvoprint easy dot 100 PE” and “Erfurt wallpaper CA” as well as the transparent adhesive film “gudy window”. The Neschen stand is decorated with the digitally printed polyester “VARItex decoframe” textile.
To allow on-the-spot testing of Neschen’s self-adhesive products, such as easy dot 100, the stand features an “Application Cube”, whose sides each have a different surface. This gives users the opportunity to try applying the adhesive films themselves on wood, glass, plastic and metal.
Easy to apply
The self-adhesive digital print film solvoprint easy dot 100 won the Viscom Award 2012 and was chosen as the “Top Produkt Handel 2012”. The “dot-shaped” adhesive coating enables it to be applied quickly and easily, without using a squeegee. No special training or practical experience is needed to achieve bubble- and crease-free results. The air channels between the dots allow the film to be re-positioned if necessary on almost all surfaces. After an event, solvoprint easy dot 100 can be removed simply and leaves no residue.
The transparent version, easy dot 100 clear, is ideal for use on glass surfaces. Mirror-inverted printing allows inside-mounted window advertising. The self-adhesive film can also be used for stickers such as logos. After printing, the stickers are simply cut out of the film using a cutting plotter.
“Users are always amazed at how simple it is to apply easy dot 100,” says Carrie Kok, Account Manager at Neschen Benelux, “which makes the ‘easy-to-apply’ adhesive film the ideal medium for exploiting empty spaces quickly and simply to get marketing or advertising messages across.”
Neschen is showing another highlight, its digitally printed non-woven Erfurt wallpaper CA. Alongside use with (eco) solvent-based, latex and UV-curable inks, it has recently become available for water-based printing. This means the PVC-free wallpaper retains its environmentally-friendly quality when printing with water-based pigmented inks.
User-friendly application, particularly on glass
The double-sided self-adhesive foil gudy window enables easy mounting of printed media on interior glass surfaces. Advertising and marketing messages can be positioned on glass doors, for example, therefore making them clearly visible from the outside. To ensure that images and prints adhere well, one side of the Neschen adhesive film is coated with a permanent adhesive, the other with a structured, reversible adhesive. The foil can therefore easily be repositioned when mounting.
Another product features prominently in Neschen’s “Digital Interior Design” range, the multifunctional textile VARItex decoframe. A novel coating permits other modern inkjet printing processes to be used, in addition to DyeSub, without negatively affecting the haptic of the textile itself. The colours remain bright, vibrant and brilliant.