Prepress

Wetzlar Druck decides in favor of AdMan for ad production

Thursday 11. October 2012 - Production workflow with ppi software goes live

In late summer, the largest newspaper publisher in Central Hesse decided in favor of an integrated ad production workflow with AdMan. Wetzlardruck will in future produce digital advertising formats for its in-house newspaper objects, advertisers and online publications with ppi Media’s ad workflow solution.
The automatic reception and assignment of digitally delivered ads, which are becoming increasingly diverse for print and digital media, is decisive in making the publishing company competitive. With AdMan, integration with the future ad booking system (SAP IS-M/AM) and preflight checking are ensured. Like other new-generation systems, AdMan will be operated for Wetzlardruck by an outsourcing partner with a data processing center.
Newspaper planning and production goes live
After PlanPag, ProPag and AdPag, ppi solutions for newspaper planning and production, went live according to plan in the first week of September 2012 , production with AdMan is expected to go live in May 2013. “Upgrading our ad production workflow with AdMan was the next logical step towards streamlining and automating our publishing solutions in Wetzlar,” explains Stefan Weisgerber from Weisgerber Consulting. As a consultant, he works as a freelance project manager for Wetzlardruck, covering all aspects from selecting the right system and drawing up the requirements specification to project organization and technology.
ppi Media at the World Publishing Expo
From October 29-31, 2012, ppi Media will be presenting its workflow solutions from PlanPag and AdMan to multimedia ad and editorial systems at Stand 180, Hall 8 at the Frankfurt Trade Fair.