Business News
Vertis Communications and CrossCap Announce Strategic Partnership to Deliver Enhanced Program Management and Delivery Solutions to Retail Clients
Monday 08. October 2012 - Vertis Communications, a results-driven marketing communications company, and CrossCap, a leading provider of retail marketing strategy software, today announced a new strategic partnership that will allow Vertis' retail clients to even more effectively plan, execute and analyze campaigns.
Under the terms of the agreement, Vertis will be the first print partner to seamlessly integrate its existing production capabilities with CrossCap’s program management and delivery software to optimize marketing solutions for individual client stores. More specifically, the combined Vertis-CrossCap platform will be able to achieve the following key benefits on behalf of Vertis clients:
Build and maintain a detailed database of individual stores’ marketing opportunities and the corresponding program elements.
Produce store-specific kits that eliminate extra items and thus reduce overall distribution costs.
Automatically generate packing lists that increase kitting efficiency and reduce manual errors by specifying the exact quantities of each item and incorporating graphic details.
Ensure on-time delivery by tracking kits throughout the distribution process.
Seamlessly integrate with a variety of postal carriers, including UPS, FedEx and USPS.
“Our new partnership with CrossCap is a natural extension of our existing capabilities, and will allow us to provide additional layers of customization and process efficiency for our retail clients,” said Terry Monday, Executive Vice President, Sales/Operations at Vertis. “We firmly believe CrossCap’s tools are the best on the market and look forward to leveraging these new resources to help our clients achieve even greater returns on their marketing investments.”
“For more than a decade, CrossCap has designed and developed marketing software, to provide senior retail professionals with a 360-degree view of marketing, merchandising and store operations,” said Craig Bushert, Chief Executive Officer of CrossCap. “We are thrilled to team with Vertis to make our automated visual marketing solutions accessible to an even greater number of retailers and look forward to continuing our strong growth trajectory through this partnership.”