Business News
Vertis Communications Wins Five Premier Print Awards from Printing Industries of America
Monday 20. August 2012 - World's Largest Print Competition Recognizes Outstanding Work for AAA Home Port Cruising, Marine Corps Scholarship Foundation, Mercedes Benz, SugarHouse Casino and Team Detroit
Vertis Communications, a results-driven marketing communications company, today announced that it has received five 2012 Premier Print Awards for printing excellence in the categories of Direct Mail Consumer and Customized/Personalized/Variable-Data Digital Printing. Vertis’ work was selected by Printing Industries of America (PIA) as the best of 2,800 total entries based on the creation and production of outstanding print communications.
“Vertis is continually focused on delivering innovation and top quality for our clients and their customers, and this acknowledgment from PIA signifies our commitment to achieving optimum results through state-of-the-art printing and unique, creative designs”
Vertis earned two Certificates of Excellence in the Direct Mail Consumer category for its print production of innovative PlyPak mailers for the Marine Corps Scholarship Foundation and Mercedes Benz. The PlyPaks enabled both clients to achieve optimum use of their entire package real-estate – delivered through a folded, multi-panel design filled with eye-catching graphics and bold text. The 8 3/4-inch by 4 1/2-inch Mercedes Benz piece featured perforated coupons and included the vehicle owner’s specific VIN number, enhancing personalization and engagement. The 6 7/8-inch by 4 1/2-inch Marine Corps Scholarship Foundation PlyPak, which featured vivid images and powerful content inside and out, included a personally addressed letter and mail-ready reply envelope to improve response rates. Both campaigns were produced through offset printing in vibrant four colors at Vertis’ York, PA facility.
“Vertis is continually focused on delivering innovation and top quality for our clients and their customers, and this acknowledgment from PIA signifies our commitment to achieving optimum results through state-of-the-art printing and unique, creative designs,” said Dave Colatriano, Chief Operating Officer, Direct Marketing, Vertis Communications. “It’s a great honor to be recognized by the industry with five prestigious awards, and we are especially proud to work with leaders in their own fields, delivering effective best-in-class direct marketing programs.”
Vertis was also recognized with two additional Certificates of Excellence in the Direct Mail Consumer category for boosting consumer awareness for AAA Home Port Cruising and SugarHouse Casino through beautifully produced self-mailers, also offset printed at the York facility. With sharp, clean images and vivid copy, Vertis created a captivating four-panel brochure that unfolds to an oversized 33-inch by 5 1/2-inch, double sided mailer unveiling the SugarHouse Casino experience. Recipients of AAA Home Port Cruising’s three-panel, 17 1/4-inch by 11-inch mailer were enticed with distinct graphics and special incentives featured on the double sided brochure.
In addition, Vertis earned a Certificate of Excellence in the Customized/Personalized/Variable-Data Digital Printing category for its distinct production of an innovative hand raiser program its partner Team Detroit designed and created for Lincoln.