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Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

Wednesday 22. August 2012 - Seeking to maximize cost efficiency and scalability while minimizing risks, the company opted for vjoon K4 in the new newsroom and retooled all its IT with SaaS solutions.

vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched successfully with vjoon K4 and the technical skills of vjoon’s Russian integration partner Terem-Media. All print and online departments now occupy a new, state-of-the-art newsroom and have been closely networked using vjoon K4. All 150 editorial staff members were able to work in the new publishing environment within just three months. In addition the company’s IT was changed over to SaaS solutions (software as a service) within the same period. Set up in 1923, Vechernyaya Moskva is one of the most widely read dailies in the Moscow metropolitan region with a circulation of 300,000 for daily editions and 1.15 million for the weekly.
“Before making a decision, we compared the most powerful systems in a rigorous selection process to see how they would meet our requirements,” says Alexander Cheksin, CEO of Vechernyaya Moskva. “We ended up opting for vjoon K4 because it satisfies all our demands and is much more flexible and far less complicated than its competitors when it comes to workflows and user handling.”