Prepress

ROI360 demonstrates marketing portals with integrated cross-media marketing and Experian Data buying modules at Cross Media and MediaPro

Friday 27. July 2012 - ROI360, leading providers of marketing solutions, will be demonstrating its latest technology at the Cross Media and MediaPro Exhibition in September (stand 226). ROI360 will be using this exciting opportunity to promote its latest web to print marketing portals incorporating new Cross Media and Data Acquisition modules.

ROI360 aims to inspire printers, creative agencies, marketing departments and end users with its latest web to print Marketing Portal solutions. Marketing Portals are designed to allow print, PDF, data (upload and acquisition), email, cross-media etc to flow into client’s own systems such as MIS for printers or CRM/ERP if you are a marketing department. Cross Media in Marketing Portals is another state of the art module which allows email or PURL campaigns to be delivered from within marketing portals making the channel accessible to end users without the need for manual intervention. Cross Media campaigns delivered within the marketing portal have wide ranging applications such as local event campaigns, sales promotions, intelligent response driven DM such as campaign generated tickets, tokens and vouchers.
Visitors to the stand will have the chance to see for the first time ROI360’s New launch Data Acquisition Module which gives the ability to source consumer data from close to 40,000,000 Experian records. The module lets users target recipients from a wide range of profile options including geographical, demographical, lifestyle, property or financial filters. The solution helps local marketing stakeholders to precisely target, and test, offers to likely respondents and provides an exciting new revenue opportunity for printers and creative agencies.
For visitors interested in web to print incorporation with MIS, ROI360 will be partnering at the exhibition with leading MIS provider Shuttleworth Business Systems to highlight the unique seamless two way integration with ROI360’s ‘Storefront’ web to print solutions and Shuttleworth’s MIS. This assimilation automatically creates jobs in The Shuttleworth MIS and routinely posts real time order status details to ‘Storefront’, saving time, minimising errors and improving vital efficiency.
Simon Ellington, Commercial Manager, for ROI360 stated, “We recognise that marketing has moved on and, at ROI360, our marketing portals have evolved to meet these changing needs. By removing the complexities traditionally involved in technologies such as cross-media PURL campaigns and intelligent data acquisition we are helping marketers to pack a greater punch, but remain relevant at a local level. The print service providers and agencies that are embracing this are already seeing the results with new, self serve revenue opportunities that simply didn’t exist to them before these new developments.’