LFP - Large-Format-Printing

AllOver Media, Inc. Acquires GSA Media

Tuesday 24. July 2012 - Creates Nation's Largest Gas Station Advertising Network

Minneapolis-based AllOver Media, Inc. and San Francisco-based Brite Media Group LLC, two leaders in the non-traditional out-of-home (OOH) advertising industry, today announced the acquisition by AllOver Media of GSA Media, a division of Brite Media Group. The move solidifies AllOver Media’s dominance in the fast-growing gas station advertising market.
“The addition of GSA is an important part of our strategic plan to position AllOver Media as the premier non-traditional OOH provider in our industry,” said Tony Jacobson, founder and CEO of AllOver Media.
“The company has experienced rapid sales growth achieving compound annual growth rate of more than 47 percent over the last three years. Since inception in 2002, AllOver Media has aggressively expanded to become a multi-faceted, integrated media provider,” said Paul Scolardi, CFO of AllOver Media, noting the GSA deal marks the privately held company’s fifth acquisition within the last two years and adds to an already comprehensive spectrum of OOH products.
AllOver Media’s national coverage of 50,000 gas and convenience stores far surpasses the competition, including traditional OOH billboard providers. “AllOver Media provides more opportunities for exposure with a network capable of delivering over five billion media impressions annually,” Jacobson said, adding advertisers will benefit by the ability to target consumers with greater accuracy delivering a higher return for their advertising dollars than other media options.
“The combination of the GSA Media network with the existing AllOver Media network will provide a powerful media choice with incredible reach for advertisers,” said Charlie Ditoro, president of Brite Media Group.
Jacobson attributes AllOver Media’s rapid growth to its commitment to creating and delivering innovative solutions to advertisers that deliver exceptional value. “AllOver Media provides a desirable, captive consumer audience that tends to be more engaged in our client’s brand message,” Jacobson said, noting that repeat sales are increasing year over year demonstrating the effectiveness of the company’s non-traditional advertising products.
AllOver Media’ national coverage offers advertisers unparalleled reach, delivering over five billion media impressions annually at leading petroleum retailers such as Exxon, Casey’s, Chevron, Circle K and Texaco.