LFP - Large-Format-Printing

Californian helps Hybrid create a connection

Tuesday 17. July 2012 - Marketing intern for summer 2012 at Mimaki's exclusive UK and Irish distributor; Hybrid Services Ltd is American university student, Alex Lane. The somewhat inclement British weather is a far cry from his hometown in Claremont, California but he's still enjoying the experience of working within the sales and marketing team, and the sign and graphics industry at large.

With a passion for helping others and an interest in international business, Lane is a Government & Politics undergraduate who has enjoyed seeing the intricacies of channel management in his time at Hybrid, as well as being instrumental in the implementation of new social media tools within the organisation.
Playing a key part in the recent launch of Hybrid’s Facebook page, Lane outlines his consideration of the role that social media plays within Hybrid’s marketing mix. “The ability to communicate with our customers appears key to how Hybrid operates,” he says.
“This was apparent from the outset and whether it’s face-to-face, on the telephone or via Twitter and Facebook, the company seeks to do this as professionally and positively as possible.”
Hybrid’s new Facebook page contains current news, offers, polls, comment and advice from across the industry and can be found by visiting www.facebook.com/hybridservicesltd