Newspaper & Mailroom

ABC Releases First Canadian Consolidated Media Report for the National Post

Monday 28. March 2011 - The Audit Bureau of Circulations today announced the release of the first Consolidated Media Report (CMR) in Canada for the National Post. With a clearer view into today's multimedia audiences, the new CMR offers a more complete picture of a publication's true audience. Canadian and U.S. newspaper publishers can get a detailed report and data covering their multimedia brands.

“These numbers demonstrate the multiplatform strategy of the National Post,” said Douglas Kelly, publisher. “An increasing number of readers are accessing our content on an ever growing number of platforms and devices when they want and where they want. It’s all about audience and engagement.”
With this release, the National Post is the first Canadian newspaper to publish verified data from multiple print and digital distribution channels on one ABC report. Because ABC audits all data on the CMR, media buyers can review trusted figures that represent a publication’s total media footprint.
“The National Post’s CMR release is a first for Canadian newspaper media,” said Joan Brehl, ABC Canada vice president and general manager. “As more newspapers develop into multimedia brands, it is increasingly important for publishers and advertisers to gain insights and access to data about total print and digital audiences validated by ABC.”
Each CMR has a unique layout and is designed to fit the needs of the individual newspaper. For example, the first page of the National Post’s CMR includes summaries of:
— Print circulation for the National Post and Financial Post magazine
— Page views of nationalpost.com and financialpost.com
— Syndicated content
— Mobile access of the nationalpost.com and financialpost.com
— Mobile app downloads on smart phones and tablets
— Social media statistics from Twitter, Facebook, Foursquare and Tumblr
— E-newsletter distribution