Business News
Mats Larsson Appointed as Business Development Manager at Bourg
Thursday 24. March 2011 - C.P Bourg S.A. (Bourg), a leading supplier of in-line, off-line and near-line finishing solutions for the global graphic arts industry, has recently appointed Mats Larsson as Business Development Manager.
2011 marks Bourgs 50th anniversary, and will see the company investing significantly in the Bourg brand. Coming soon after the appointment of Dominic Quennell as Sales Director, Mr Larssons appointment marks the next phase in the development of the companys strategy of increasing market penetration of Bourg finishing solutions for both digital and offset applications.
In his new role at Bourg, Mr Larsson will be responsible for managing the companys relationships with its Printer Vendor Partners. This is a vital role for the company, which boasts strong relationships with more than 60,000 customers, including a number of the worlds leading digitial print suppliers, such as Xerox, HP, Kodak and Océ.
Mr Larsson brings to the role almost 30 yearsexperience in the print finishing industry, having spent 25 years at Plockmatic prior to joining Bourg. At Plockmatic he was Marketing Director with worldwide responsibility for all major OEM accounts and all developments of new digital in-line finishing partner relationships, and he was appointed as Senior Vice President responsible for marketing, sales and technical support in 2006.
Commenting on Mr Larssons appointment, Daniel Vande Poel, Managing Director of Bourg says: “Mats appointment is the next step in our drive to increase the market penetration of Bourgs finishing solutions as we continue to work closely with our Printer Vendor Partners to engineer groundbreaking finishing solutions. In addition to our established relationships with some of the worlds leading digital printing suppliers, we are always keen to work with new Printer Vendor Partners to develop solutions that will push the boundaries of print finishing. With Mats working to build on existing relationships and develop new ones, we are confident that Bourg will continue to lead the way in in-line, off-line and near-line finishing.”
Mr Larsson says: “This is a very exciting time to be joining Bourg. The companys ongoing committment to quality, innovation and efficiency has enabled it to establish strong relationships with industry-leading digital printing suppliers. I see my new role as a wonderful opportunity to build on these relationships, working closely with our Printer Vendor Partners to develop the print finishing solutions that will deliver the added value that is so important in todays graphic arts industry.”