Newspaper & Mailroom

Telegraph Media Group Selects Maxymiser to Boost Conversion Rates and Increase Customer Engagement

Wednesday 16. February 2011 - Conversion Management solution from Maxymiser will enable objective decision-making and continual website refreshment based on live visitor feedback

Telegraph Media Group today announces a partnership with conversion management expert Maxymiser to enhance the online experience for visitors to The Telegraph.
By working with Maxymiser, The Telegraphis able to take a customer-centric approach to website design and refreshment, where changes to page layouts, sequences and content can be trialled on real web visitors in order to identify the most effective variants that are beneficial to the user.
Richard Halstead, Group Chief Technology Officer, Telegraph Media Group, said: “We really feel that Maxymiser understands our business and can realistically deliver our expectations making them an ideal partner for us. Maxymiser’s speed of implementation, support, reporting and analysis capability and future development plans really stand out in the industry and the conversion management solution is a key platform in helping grow our online business.”
Wayne Morris, UK General Manager, Maxymiser said, “We are delighted to be working with Telegraph Media Group. By using Maxymiser to trial different web page variations in a live environment, The Telegraph is enabling its visitors to determine the most effective web content. This ensures objective decision-making and ongoing website refreshment, meaning that visitors continue to receive the very best online experience.”