Newspaper & Mailroom

ZEDO, Inc. States That It Is a True Partner for Newspapers

Wednesday 19. January 2011 - ZEDO, Inc. the advertising technology partner for publishers is developing solutions, products and services and support that will help newspaper publishers cut costs and make more revenue.

Newspapers around the globe, such as Chicago’s Daily Herald, Boston.com, and Washington Examiner work with ZEDO for network optimization and ad network technology. Recently, ZEDO established an Ad Operations Service team that functions 24/7 as an affordable option for newspapers that want to cut cost by outsourcing some or all of their ad operations. ZEDO claims that Newspapers can depend on their ad operation services, and can do so without switching ad servers.
ZEDO, Inc. CEO Roy de Souza states that, “ZEDO truly is a dedicated partner for newspaper publishers. With a expert team of ad operations service providers in-house, ZEDO is more prepared than other advertising technology providers to help newspapers cut costs, keep advertisers satisfied and buying premium inventory, and make more profit from their online advertising efforts. We truly care about newspapers, and are proud to be the only advertising technology provider in our industry that is completely focused on supporting their online advertising needs.”
Additionally, ZEDO has recently partnered with newspaper industry veterans Maroon. Maroon has assisted ZEDO in supporting its newspaper clients with the most beneficial cost-cutting services, such as overflow ad operations. This partnership enables ZEDO to gain insight into the challenges that newspapers face and develop fitting solutions. Maroon Managing Director Chris Tippie, who was previously the head of the Yahoo newspaper consortium, stated that, “ZEDO approaches every engagement with the mindset of how to integrate with the publisher’s existing business process rather than imposing their own process. In the newspaper world, this level of custom service and product delivery is extremely attractive and makes ZEDO a partner rather than just a vendor. Maroon believes in the same approach and thus we are perfectly suited for each other.”
In addition to ad operations services, newspapers can also depend on ZEDO for rich media formats, an easy to implement self service system for direct ad sales, innovative ad serving, and a robust web-based UI platform that ad operations teams can use to manage every ad that runs on their site.