Packaging

New Atache packs put science at the service of beauty

Tuesday 04. January 2011 - Atache Scientific Cosmetic strives to put science at the service of beauty. In the case of its exclusive antioxidant formula C VITAL, it developed a fresh new image that reflected the brand's two key actions: neutralising the effects of free radicals and rejuvenating the skin using pure vitamin C.

The new packs needed to embody the dual qualities of technology and aesthetics. Yonwoo’s patented bottles fitted in perfectly with the corporate philosophy, offering airless technology, which protects the product from contamination, housed in an elegant range of packs.
Atache’s Vital Age Retinol Wrinkle Attack serum is now newly available in a larger jar containing 14 additional age-defying pearls. The frosted jar emulates the ‘soft focus’ effect the product works to produce on skin. It features a square shape, thick-walled plastic and a silver flush cap.
While both ranges are contained in standard packs, the effect is one of high perceived value. Much effort was dedicated to the decoration, with impressive results.