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XtremeSignPost, Inc. Launches Patented Mobile Consumer-Based RFID Advertising Service

Friday 17. December 2010 - XtremeSignPost launches a patented consumer-based advertising service that supports NFC cell phones including the Samsung Nexus S running on Google's Android 2.3 Gingerbread operating system

XtremeSignPost, Inc. has launched a consumer-based advertising service. The company has developed an integrated system for mobile RFID advertising that is based around XtremeSignPost’s U.S. patent 7598869 and U.S. patent 7843334 that issued November 30, 2010 entitled “Method to promote and distribute multimedia content using radio frequency identification tags.”
XtremeSignPost’s service promotes customer-based advertising through the sharing of consumer experiences using SMS, instant messaging, email, or social networks such as Twitter and Facebook. In this process, RFID-enabled cell phones are used to recall and share consumer experiences from personalized RFID-tagged consumer products.
The mobile RFID service was launched in Davis, California. The city was selected because of its vibrant community, commitment to biotechnology, world class university, and close proximity to the Bay Area. XtremeSignPost’s system uses cell phones and RFID-tagged commercial products to record, recall, and share diverse multimedia such as music, photos, and videos. The service allows for access to consumer-based information in a mobile setting. The interactive advertising system enables the customer to upload their personal reviews, videos, and messages. The service allows businesses to reward customers who frequently share their experiences. The interactive advertising system appeals to young, mobile, active consumers who are sharing their experiences using computers, cameras, and cell phones.
The consumer-based advertising service was initiated at the Stonegate Pastry, Coffee, and Video shop using XtremeSignPost’s RFID-tagged stickers and Nokia’s 6212 cell phone. The advertising system will work with the Nexus S cell phones running on Android 2.3 (Gingerbread) that will be released today.
XtremeSignPost’s advertising system is called “The Internet of Experiences.” It introduces a new paradigm in advertising that enhances viral marketing, brand name identification, consumer loyalty, and customer satisfaction. Advertisements powered by XtremeSignPost will work seamlessly with Nokia’s Symbian, Apple’s iPhone, ISIS Mobile Payment, and Google’s Gingerbread platforms. “Eat a pastry and share it too. This place was recommended by Friends,” stated Dr. Monto Kumagai, CEO and President of XtremeSignPost, Inc.