Inkjet & Digital Printing
Atlantic Zeiser expands European distributor network
Wednesday 03. November 2010 - Atlantic Zeiser has for the past six months been developing and expanding its distributor network in the industrial digital printing sector. The geographic focus is on Eastern Europe (Poland, Baltic States, Czech Republic, Slovak Republic, Hungary and Romania), Benelux (Belgium and Netherlands) as well as Southern Europe (Italy, Balkans) and Scandinavia. Nine exclusive Dsitributors had previously been acquired in these countries who concentrated on the sale of integration modules such as printers, dryers, controller units from Atlantic Zeiser. These Distributors are also responsible for local Services and Support.
Atlantic Zeiser Group, a leading developer and supplier of integration components and end-to-end system solutions for industrial digital printing, packaging and direct product printing, has successfully expanded its distributor network. Tapping into new indirect sales channels forms an important part of the company’s strategy to position integration components for industrial digital printing widely across the European markets. In doing so, it is important to Atlantic Zeiser to acquire exclusive sales partners with demonstrated expertise backed by years of experience in the sector.
The current Atlantic Zeiser distributor network in Europe includes the following partners:
De-Koningh – Netherlands – www.dekoningh.nl
Presa – Belgium – www.presa.com
Intrex – Poland and the Baltic States – www.intrex.pl
Primatehnic – Romania – www.primatehnic.ro
Macron – Czech Republic and Slovak Republic – www.macronsystems.cz
Masterprint – Hungary – www.masterprint.eu
PPS – Balkan States – www.pps-adriatic.com
Securjet – Italy – www.citronix.it
Wasberger – Scandinavia – www.wasberger.se
“This means that Atlantic Zeiser is also breaking new ground in the sale of its innovative integration modules. Following the integration approach, it is important to utilise all available sales channels to quickly enter new markets on a broad front”, emphasises Ralf Hipp, Vice President Digital Systems. “Our digital inkjet printers OMEGA, DELTA and GAMMA are entirely predestined to be sold via distributors – High quality printing technology that is virtually plug-and-play in usage. The task of successfully developing our distributor network is not yet complete, however. I would be delighted to be able to welcome more Distributors and integrators to Atlantic Zeiser in the future.”