Business News
Steinemann Technology and Print2Finish at GRAPH EXPO 2010
Monday 13. September 2010 - Drawing the attention of visitors to the opportunities offered by UV varnishing and finishing with films
Focus on print samples from practice / The international audience will be given a first-hand impression of the growth potential of high-end finishing with UV varnishes and films
On their shared stand (No. 1265) at GRAPH EXPO 2010 (3 – 6 October, Chicago/USA), Steinemann Technology AG, St. Gallen/Switzerland, and its North American representative Print2Finish LLC., Yardley/USA, will be demonstrating what is en vogue today when it comes to finishing with UV varnishes and laminated films. Based on real samples from practice, the two partners will give visitors a first-hand impression of why manu-facturers of branded goods and other print buyers boost their sales when they opt for innovative special effects on packagings and other advertising media.
So, the exhibits presented by Steinemann Technology and Print2Finish in Chicago will include print samples finished on the HIBIS 104 high-end rotary screen and flexo printing machine using relief and textured varnishes, glitter and metallic inks, thermosensitive varnishes, or scratch-and-sniff and rub-off inks. This flexible, state-of-the-art varnishing system can apply particularly large quantities of varnish, from 3 g/m2 to as much as 150 g/m2, this being a decisive prerequisite for being able to cover the entire range of effect varnish-ing in top quality – from functional, optical and haptic effects, all the way to scratch-and-sniff effects.
“There’s growing global demand for high-end print products that stand out from the crowd with the help of effects that give them a special look, feel and smell. What was previously reserved exclusively for the top end of the market, such as cosmetics packagings, is today widely used on medium-priced prod-ucts as well. But many print buyers, agencies, print and finishing providers are still not aware of the enormous variety of special effects that can nowadays be realised at low cost thanks to innovative technologies. We want to let these special effects speak for themselves,” says Jürg Spittler, Vice President of Steinemann Technology and Head of the Business Unit Graphic, outlining the philosophy of the joint exhibition presentation of the two long-standing part-ners. Print2Finish has an excellent image in the North American printing and media industry.
Large flatscreens on the exhibition stand will constantly show the latest videos on the entire Steinemann Technology product portfolio, which encompasses the HIBIS and COLIBRI UV varnishing systems, together with the SYRIUS (water/thermal) and LOTUS (polyurethane) laminating systems. Steinemann and Print2Finish offer potential customers the chance to visit reference cus-tomers who already work with the corresponding machines.
Spittler: “The way we see it, the global market is still failing to exploit much of the potential that exists in the field of high-end print finishing using special ef-fects. Our presentation at this international trade fair, the most important in the industry this year, is intended to contribute to changing that situation.”