Business News
Worldcolor Launches V2TM Print-to-Web Solution for Catalog, Directory, Magazine, and Retail Insert Segments
Wednesday 17. March 2010 - Worldcolor (TSX:WC)(TSX:WC.U) today announced the launch of V2 (Virtual Version), a print-to-web solution designed to seamlessly integrate print with on-line advertising, email, social and mobile marketing promotions. V2 enhances and complements the print product with segment-appropriate interactive features for digital media including robust search, video, audio and Flash.
“V2 liberates print from the coffee table, book shelf, newsstand, and newspaper at a remarkable price,” says Maura Packham, Vice President Worldcolor North American Marketing. “It’s all about helping our clients engage in a relevant conversation with their audiences across all media channels. With V2 we are able to help our clients leverage their print investment with a dynamic online virtual version that delivers an amazing user experience with minimal impact to internal processes and resources.”
V2 is an enhanced and updated version of the digital edition technology that the Company has already successfully applied to more than 400 magazine and newsletter titles. The new V2 offers enhanced features to those publishing applications, plus industry-breakthrough digital applications for catalogs, retail inserts and directories. A full suite of reporting options with visitor profiling data and related tracking allows V2 users to continually refine and improve the effectiveness of their advertising and target marketing programs.
According to Dan Scapin, President Worldcolor Premedia and Logistics Solutions, “V2 goes beyond the standard digital edition and e-flyer solution by providing both publishers and marketers an easy integration of print, on-line advertising and e-commerce. V2 provides a streamlined workflow for distributing content simultaneously across multiple channels, speeding time-to-market, improving program results and lowering overall costs.”
“Printed catalogs, directories, and inserts continue to be powerful drivers of sales and store traffic and statistics clearly show that their impact is enhanced when integrated into a multichannel campaign,” says Packham. “Businesses recognize the power of an integrated approach but often encounter organizational, technical and supplier barriers to executing integrated print and digital strategies. V2 can help solve that problem.”
V2 is one of many Worldcolor products developed to solve our client’s greatest marketing challenges. Other products include net.driver, store.driver, flexappeal and Integrated Multichannel Solutions or IMCS for client marketing strategy services.