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Worldcolor Launches Innovative Custom Publishing Engine

Tuesday 27. October 2009 - New Application Based on MarkLogic Server Drives New Revenues for Publishers

Worldcolor (TSX:WC)(TSX:WC.U) and Mark Logic Corporation, a leading provider of software for information applications, today announced the launch of a new online service: the Worldcolor Custom Publishing Engine. Based on the award-winning MarkLogic Server, this application allows publishers to repurpose existing content into new, targeted publications. This improves speed to market and meets the publishing industry’s need for a digital solution that drives new revenues.

Worldcolor’s Custom Publishing Engine leverages the MarkLogic platform to store, enrich, and deliver information. This new application ingests and identifies numerous types of content (text, photographs, video and audio) from various sources and native file types. Once tagged, content can be quickly “mashed up” on the fly to create new publications. The resulting work can then be delivered in a variety of formats, including: print on demand; e-book devices such as the Kindle and Sony Reader; PDF; and as an offset print project.

“Worldcolor’s Custom Publishing Engine makes it possible for publishers to capitalize on the hot digital trends that are redefining today’s marketplace,” said Dan Scapin, President Worldcolor Premedia and Logistics. “Serving as a core piece of our E-Publishing infrastructure, MarkLogic Server helps us accelerate the development of new products that package and deliver content to create new revenue opportunities, improve efficiencies, and reduce costs.”

Kevin J. Clarke, President Worldcolor Publishing Services Group, stated: “The launch of the Worldcolor Custom Publishing Engine is a key step in the strategy of our Publishing Services Group. We are making content portable, enabling publishers to monetize content across titles, and across their book, magazine, directory, and rich-media assets. We are committed to leading the way toward new revenue models for the industry.”

“This new application from Worldcolor represents a next-generation offering, allowing them to advance beyond traditional technologies and deliver something very new in custom publishing,” said Dave Kellogg, Chief Executive Officer, Mark Logic Corporation.

“Worldcolor had a vision for helping their clients do what had never been done before – and MarkLogic Server has enabled them to build an application that promises to be truly ground-breaking.”