Finishing & Screen Printing
The ValueLiner Card Gluer – Increased Added Value in the Mailroom
Wednesday 21. October 2009 - Injecting flexibility into the advertising industry
The ValueLiner card gluer from Muller Martini offers attractive advertising options on the front and back pages of newspaper products and taps into new sources of revenue.
Cards as an advertising medium are cost effective and simple to produce, plus they ensure that your advertising message gets it noticed. The “eye-catching” effect on the front or back page of a newspaper generates high response rates and makes this form of advertising extremely attractive to advertisers. The ValueLiner card gluer helps to increase marketing flexibility for publishing and guarantees a good ROI through the added value it generates in the mailroom.
The ValueLiner is a component from the modular mailroom concept offered by Muller Martini and can be integrated into existing production lines at any time, regardless of the supplier. Its short set-up and job changeover times make it extremely flexible: whether changing to a different size of newspaper, switching to cards or applying to the front or back page, all can be achieved with just a few adjustments. The work process is conducted at table height, providing a clear and ergonomic operation and full control of the system.