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Sansui Software Changes Company Name to Mediawide at IFRA 2009

Thursday 15. October 2009 - New name reflects company’s leadership in delivering web-based publishing solutions for print and new media

Sansui Software, a leading developer of web-to print publishing solutions, today announced its new company name, Mediawide. The company is exhibiting at IFRA 2009 (booth #A315), the first time that the new company name and identity have been presented to the European publishing industry. The new company name reflects the company’s ever-greater focus on adopting new media technologies as the foundation of a product range that has the scalability and flexibility to handle publisher’s needs for both print and new media.
“When we set up Sansui Software over twelve years ago the internet was in its infancy and our products were very much directed towards serving the needs of publishers who wanted more accessible and distributed ways of creating pages for print”, explained Ravi Dugal, President of Mediawide, Inc. “Over the last ten years the newspaper industry has seen dramatic changes. We have responded by continuously adopting the best of new media technologies to the point where Mediawide’s solutions are founded on a Service Oriented Architecture with a comprehensive Web Services SDK and we now develop rich media applications for Animated Web Banners and Automated e-Catalog Creation”.
At IFRA 2009 Mediawide will showcase their complete suite of modules for display advertising and publishing applications. In addition to its self-service ad-creation capabilities, Mediawide’s solutions offer a comprehensive range of modules for handling all aspects of the newspaper advertising workflow. These include:
An Ad Booking system with online payments
Dynamic ad resizing option for core engine provides rules-based repurposing of ads to different sizes for multiple publications
Image preflighting to check print quality
In-house ad production integrated with Digital Asset Management
GetWorks to manage change requests from self-service advertisers
Enterprise-level management of user roles
Order import wizard for 3rd party Ad Booking Systems
SmartConnect to integrate property data from advertisers’ databases
Full audit trails for PublishNow! templates and jobs
Customizable Themes and URLs based on the publisher’s branding

Through its Web Services SDK, Mediawide’s solutions can be integrated with existing self-service ad portals, third party ad booking systems and back office systems. Mediawide now provides their customers and technology partners with the tools and support to develop custom interfaces, add-on functionality and integration with complementary systems.

http://www.mediawide.com
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