Packaging
The Pepsi Bottling Group Signs Agreement to Distribute the O.N.E. Brand
Wednesday 23. September 2009 - PBG and Catterton Partners Also Make Equity Investment in O.N.E. to Accelerate Brands Growth
The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced that it has signed an agreement with O.N.E. (One Natural Experience), the natural and functional beverages brand company, to distribute O.N.E. beverages in Southern California and South Florida. PBG will begin distribution in the fourth quarter.
In addition, PBG and Catterton Partners, one of the nations leading consumer-focused private equity firms, also announced that they have each made an equity investment in O.N.E. This equity investment will accelerate the brands growth and market reach. Financial terms of the distribution agreement and investments were not disclosed.
“Working with PBG and Catterton, O.N.E. will have additional expertise and resources to ensure superior merchandising of O.N.E. products, a significantly expanded distribution network, and the ability to better serve our customers in two of our most important U.S. markets,” said Rodrigo Veloso, Founder/Chief Executive Officer of O.N.E. “PBG and Cattertons partnership and capital infusion not only provide the company with deep expertise in the beverage industry, but also allows O.N.E. to expand its education campaign about the tremendous health benefits of our beverages. I am certain that we are now well positioned to lead the growth of the fast growing coconut water segment.”
“One of the key drivers of PBGs success has always been our ability to consistently strengthen and diversify our brand portfolio,” said Rob King, President of PBG North America. “This agreement with O.N.E. gives us access to a strong brand with attractive growth potential in the emerging coconut water segment. We look forward to adding it to our lineup in these two markets.”