Newspaper & Mailroom

ADSML FRAMEWORK 3.5, RELEASE 1 ISSUED: INTERACTIVE BOOKINGS, MEDIA RATE CARD FOR PUBLIC REVIEW

Tuesday 25. August 2009 - Interactive advertising now supported across the entire AdsML workflow

AdsML Framework 3.5, Release 1 is an interim release of the AdsML Framework which contains many new features that are being made available for public review and comment.

Major additions include support for interactive advertising across the complete business chain, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards.

There are also a number of smaller improvements, especially in AdsML Bookings and AdsML Proof of Publication.

Specifications in this release have Proposed status, which means they are believed to be stable but are subject to change based on user feedback. Organizations wishing to benefit from the features contained in this release, and willing to accommodate the minor changes that may occur before the specifications are approved, are encouraged to begin working with it.

“Being a truly cross-media standard was one of our objectives from the start, but first we had to build the infrastructure and ensure that the print workflow was properly supported. Now AdsML is ready for the online world as well.” says Harald Löffler, Research Manager at WAN-IFRA.

Kärkimedia of Finland is a media broker company owned by 34 major Finnish newspapers and offers a nationwide intermedia solution for major Finnish advertisers. “In 2010 we are going to offer the electronic media rate card for media agencies for their system update. This will be based on the AdsML rate card.” says Tapani Huovinen, Production Manager at Kärkimedia. “Without the AdsML Framework our work would have been much harder and also more expensive.’’