Newspaper & Mailroom
Los Angeles Times Media Group Establishes New Sales Infrastructure
Tuesday 04. August 2009 - Scott McKibben, John OLoughlin and Dawn Girocco Appointed
The Los Angeles Times Media Group (LATMG) today announced a trio of executive moves focused on increasing traditional and non-traditional revenue.
Effective immediately, Scott McKibben will move to the newly created position of Executive Vice President, Strategic Partnerships. McKibben will oversee strategic alliances for LATMGs existing portfolio of businesses and further pursue incremental revenue opportunities from partnerships, including pre-print optimization.
John OLoughlin has been named Executive Vice President, Advertising. OLoughlin will immediately assume responsibility for all advertising sales solutions including display, classified, niche, and digital, as well as advertiser marketing for LATMGs portfolio of products.
Dawn Girocco has been appointed Senior Vice President, Tribune Media Group, West, reporting to Don Meek, President, Tribune365 National Solutions Group. Girocco will now expand the pursuit of cross-media and cross-platform revenue opportunities within the Western U.S., with a focus on advertising solutions that include print, broadcast, digital, sponsorships, events, and promotions for Tribunes business units, as well as for LATMG.
“These sales leadership changes will help us better execute our sales and marketing strategies and allow us to best leverage our many resources,” said Times Publisher, Eddy Hartenstein. “With a combined local/national focus, Scott McKibben, John OLoughlin and Dawn Girocco are poised to effectively address the complexities of the market we serve.”
These executive management changes will align closely with those of newly appointed Business Services Executive Vice President, Bill Nagel.