Packaging
QUEBECOR WORLD LAUNCHES FLEXAPPEAL(TM), A NEW INTEGRATED MULTICHANNEL SOLUTION DESIGNED TO INCREASE CONSUMER RESPONSE
Saturday 04. July 2009 - Quebecor World Inc. today announced the launch of flexappeal, a unique involvement device designed to enhance the value of print promotions by increasing marketing ROI through improved consumer interaction and response.
Flexappeal is a contour cut card featuring a dry release, peel away layer that reveals a hidden message when removed. It is the latest development in a series of new product launches from Quebecor Worlds Integrated Multichannel Solutions (IMCS) program.
“We continue to redefine print with this innovative IMCS solution that appeals to a consumers innate curiosity to see or smell whats inside flexappeal,” explains Maura Packham, Vice President Marketing, Quebecor World Marketing Solutions Group. “This, combined with our ability to enhance the power of print with the inclusion of a PURL, SMS text message or social media link to continue the conversation, makes flexappeal a powerful multichannel solution,” continues Packham.
Flexappeal options include placing a scent inside, applying variable targeted messaging on any side and flexible sizes ranging from 2″ to 10.75″. Users of flexappeal will benefit from its ability to attract and involve consumers. In addition, by using variable print, marketers will be able to track the consumer to a successful transaction with both standard and 2D barcodes, or personalized online offer codes.
“Flexappeal can be die-cut into a wide variety of shapes and applied to any number of print products including direct mail, magazine inserts, newspaper inserts and catalogs”, comments Barry Bogle, Vice President Business Development, Quebecor World Marketing Solutions Group. “Key to the power of flexappeal is the message that is revealed inside. That message can take the form of coupon incentives, promotions, VIP invites, grand opening events, forward to a friend offers, or PURLs directing the recipient to a microsite or landing page”, says Bogle.
Quebecor World launched IMCS in April 2008 to help multichannel marketers achieve maximum return on their marketing investment through integrated solutions that target an ever-changing consumer across multiple channels. Products launched to date include net.driver and store.driver; both solutions built to entice a consumer to purchase via multiple channels. Upcoming product launches will continue to focus on the integration of print with email, web, mobile and other emerging technologies.