Newspaper & Mailroom

AdGent 007 to Help Huffington Post Capitalize on Growing International Audience

Wednesday 24. June 2009 - Ad Services Firm to Represent Online Ad Sales Outside U.S., Provide Targeting Expertise

AdGent 007, a global digital advertising services company, has reached an agreement with The Huffington Post to sell ad inventory for territories outside of the U.S. AdGent 007 will combine its on-the-ground global sales force with modern targeting technology to help The Huffington Post monetize its growing international traffic. Billed as “The Internet Newspaper,” The Huffington Post saw 8.9 million visitors in February 2009, according to Nielsen NetRatings.
“Today, international traffic to major online media brands like The Huffington Post has reached levels the industry cannot afford to ignore,” said Cameron Yuill, founder and CEO of AdGent 007. “Huffington Post joins a number of forward-thinking publishers who understand the purchasing power of their expansive global audience and have chosen to serve those consumers targeted, relevant ads. AdGent 007 welcomes the opportunity to help monetize this audience, and to provide an effective advertising experience as meaningful and far-reaching as the Post’s laudable content.”
“As one of the top online destinations for news and commentary, we attract millions of consumers from all over the world,” said James Smith, chief revenue officer of The Huffington Post. “Our partnership with AdGent 007 allows us to tap into a valuable and often overlooked international audience.”
AdGent 007 is the first company to marry the old and the new ways of advertising to maximize return for both advertisers and publishers. The company combines its global sales force with a targeted marketing approach and technology to help premium advertisers reach their target consumers no matter where in the world, or on the Internet, they are located. AdGent 007 works with top publishers including Conde Nast, Martha Stewart Omnimedia, Hachette Filipacchi (the publisher of Elle magazine), Nasdaq.com, the Los Angeles Times, Chicago Tribune and San Francisco Chronicle; Fairfax Media in Australia; and the Guardian, the Independent and the Telegraph in the United Kingdom.