Newspaper & Mailroom
Kaesu, Inc. Prepares Launch of Expanded Online and Print Advertising Solutions for Local Markets with Strategic Investment from Mediaspace Solutions
Tuesday 23. June 2009 - Alliance Strengthens Community Newspaper Campaign Outreach for Local, Regional & National Advertisers
Mediaspace Solutions, a multi-market newspaper and online advertising services provider, today announced that is has partnered with Kaesu, the leading provider of digital ad solutions for community newspapers and their local advertisers. With this strategic investment, Kaesu will launch its CoolerAds Business Tools to help local businesses manage their print and online ad campaigns, while Mediaspace Solutions will gain access to Kaesus newspaper partners print and online inventory for its national clients.
Kaesus CoolerAds platform already enables hundreds of community newspaper publishers to improve the efficiency and productivity of their media operations with features such as the patent pending display ad archiving system, online proofs, electronic tear sheets and email communication tools. More importantly, publishers can also provide a valuable suite of solutions to local advertisers, thus generating additional recurring revenue streams from the growing online advertising trend. The new suite of tools gives local business owners access to a range of online advertising features from managing a complete business profile page to the ability to publish an unlimited amount of content such as online coupons, products, services, videos and web sites. Kaesus platform enables community publishers to become the marketing hub for their local advertisers providing print, online, e-mail, and local search capabilities.
“We are very pleased with the investment Mediaspace Solutions has made in Kaesu,” said Peter Previte, CEO and President, Kaesu. “This partnership will strengthen Kaesus offerings by providing leading-edge online advertising and revenue generating solutions to community papers and their local advertisers for years to come,” added Previte.
“While Kaesus CoolerAds advertising technology is a major advantage for local advertisers, this partnership is equally beneficial for clients of Mediaspace Solutions,” said Scot Kerr, President, Mediaspace Solutions. “As more national advertisers continue to focus their campaigns on hyper local audiences, Mediaspace will have proprietary access to an online inventory of community newspaper websites. National advertisers will benefit from the breadth of reach a newspaper ad campaign provides with community newspapers as part of the equation,” said Kerr.
The free community newspaper industry is an expanding sector valued at an estimated $4 billion. The Association of Free Community Papers (AFCP) states that the total circulation of free newspapers nationwide is in excess of 100 million copies on a weekly basis, far surpassing paid paper circulation. Community periodicals include a diverse mix of publications, from traditional shopping guides distributed by carrier and mail, to alternative newsweeklies and community newspapers.