Newspaper & Mailroom

Reconsider the future of the newspaper: Take advantage of convergence and the dynamics of the web

Tuesday 16. June 2009 - 4th IFRA Summer University: from 29 June to 1st July 2009 in Saint-Paul-de-Vence (French Riviera)

IFRA will organise, from Monday 29 June to Wednesday 1st July 2009 in Saint-Paul-de-Vence, the 4th edition of its Summer University (www.ifra.com/summeruniversity). The seminar is dedicated this year to the best practices and initiatives in the area of business models and new strategies.

This event will give the opportunity to re-think your newspaper or magazine so that it will become a multi-media, multi-support and multi-platform news publishing brand and thus benefit from the dynamics of the Web and convergence to better satisfy the expectations of the advertisers and audiences.

The following conference topics are included:
– Creating the right business model for future growth,
– Identify and control the factors that influence the future of newspapers,
– Anticipate the new expectations of your consumers in an increasingly digital environment,
– Scenarios of media use in 2017,
– Increase efficiency: Change your organisation!
– Create value.

Various international experts will contribute to this event:
– Jochen Dieckow, Research Manager, Emerging Digital Platforms & Business Development, IFRA (Germany);
– Jonathan Halls, Managing Director, Talkshow Media (USA);
– Niklas Jonason, CEO of Citygate AB (Sweden);
– Madeline Finnerty, President of Finnerty International (USA);
– Terry Maguire, Founder, Mediterranean Media Center (France);
– Robert G. Picard, Director, Media Management and Transformation Centre, Jönköping International Business School (Sweden);
– Martin Schulte, Senior Scholar, Denkwerk Zukunft – Foundation for cultural renewal (Germany);
– Fabio Viviani, Director IT & Production, Il Secolo XIX – Genova (Italy).



Participation, registration and information
The conference will take place at the International Seminar Centre UIMC in Saint-Paul-de-Vence (15 minutes from Nice airport).

Participation fees:
– EUR 1,990 + VAT for IFRA members,
– EUR 2,490 + VAT for non members.

Included in the fees are participation in conferences and workshops, accommodation for two nights at the seminar centre UIMC (equivalent of a four star hotel), transfer by taxi from Nice airport or railway station to the seminar location, meals from Monday 29 June to Wednesday 1st July at midday, coffee breaks, translations into English and French.